Loretta Soria is in her third season as Associate Head Basketball Coach at IU Northwest and her sixth season overall as a women's collegiate basketball coach. During the 2009-2010 season Soria helped guide the Redhawks to a record breaking 24 wins (of which 11 where consecutive) and their first ever NAIA Conference Championship title. This gave the team an automatic berth to the NAIA National tournament where the Lady Redhawks made their first appearance in school's history. That same year, IU Northwest was ranked as high as No 2. in the National polls for the USCAA and qualified for their second consecutive National Tournament appearance where the team made their first final four appearance.

In her first year as Associate Head Coach she helped guide the Lady Redhawks to their first USCAA National Tournament appearance and a 20 win season. Her duties include on court coaching, game preparation, scouting of opponents and recruiting. Loretta served as an assistant coach at Calumet College in Whiting, IN from 2004-2006. She was promoted to head women's basketball coach in 2006, making her one of the youngest female head coaches in NAIA history at age 24. As the head coach at Calumet College, she guided the program to their first ever win in the CCAC conference and first ever post season victory against Trinity International University.